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You are running a Google Adwords campaign to promote a new book (Harry Potter book 8)....

You are running a Google Adwords campaign to promote a new book (Harry Potter book 8). What are three (3) Google Analytics measures which you would use to measure the effectiveness of your Google Adwords campaign

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Answer #1

The effectiveness of the campaign can be measured by

1. No of impressions it created with the budget created, this should be higher because we are aiming for maximum reach of customers about the new book

2. Click through rate of the campaign, it should be higher, it denotes the success of the campaign,

3. No of sales made via channel for which we ran ads.

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