Question

in marketing management(operations management) ,where do you place a new website based a kids' organic snack menu delivery service whose competitors are Yumble and Nurture Life

Will or should you sell directly to consumers or will or should you use a traditional distribution system?

Answer 1

Following are the way we can place and advertise the new website related to kids organic snack menu delivery service, further they also can compete with the others competitors like Yumble and Nurture Life, those are as stated below:

• We can fill the website with various key phrases and words, which people usually will use for searching the products and services online, so search engine optimization or SEO can bring more number of traffic to that website published,
• Process like Pay per click and email marketing will be another important method to increase the traffic to the published website,
• Blogging, and releasing various information, news as applicable for the current business, will also help to increase more traffic to the published website
• Others processes like creating social media pages like Linkedin pages, Facebook pages also will be helpful for advertising products and services as provided by the company and getting more traffic to the websites,
• Ads and creating stories on various social media like Facebook, Linkedin, Instagram will also help customers to know about the products and services, and increase website traffic
• Listing the businesses with Google my business, on Yellow page, also listing the business with bing places, will be helpful options,
• Create various answers on various questions on Quora, Yahoo Answers, will help enough to get more traffic to the website,

Further, the current business can compete various way to deliver the services, they can penetrate to the market with differentiation strategy and creating more quality products, they should also consider taking feedback from the customers like family members of kids, babies, they can partner their business with franchisee for taking easy penetration in various location, and creating effective supply chain network will also help them to increase more business revenue and compete in the market, further they can use delivery boys, or distributors for delivery to door steps, retail stores with the help of digital technology, thus, these processes will be helpful much to sell their products to the target audiences, in turn, they also will gain competitive advantages and gain more business revenue,