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What kind of market research (primary and/or secondary) would you recommend Honda Aircraft Company to do...

  1. What kind of market research (primary and/or secondary) would you recommend Honda Aircraft Company to do in order to use this input for their decision about IMS?
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Answer #1

Secondary research would enable the company to gain insights about the potential market for the products, with number of potential buyers, considering the concentration of high net worth individuals in the demography of the country in case, government regulations, economic considerations, legal issues, political environment and specific conditions of the market which might pose an opportunity or a challenge for the company in those markets. the sources of such secondary research should be previously conducted surveys,aviation related reports from the government or independent agencies, published expert opinions etc.  Primary research, if any, should be limited to the in person expert opinions from subject matter experts.

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