Dyson successfully sells its fans and heaters for $150 to $400, whereas most conventional fans sell...
Dyson successfully sells its fans and heaters for $150 to $400, whereas most conventional fans sell for around $25. Explain the value it creates and how this affects the price it can charge.
Homework Answers
- Dyson pulls together all the features of its products and shows the superiority of its products over the other similar products in the market place.
- Dyson promotes its products in such a way that customer feels that such a product with these features must come at a price.
- Dyson products are indeed superior to competitors in terms of features like, super fast, quiet, reduced air turbulence, its elegant and premium look. Dyson makes its customers believe that the product they are buying ae premium products.
- Dyson has created a brand for itself. It has done so by delivering good quality items up to the full satisfaction of the customers time and again. The brand has created a trustworthiness in the name of the customers
Because of these, Dyson is able to charge a higher price fofr its products.
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