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What are Red Bull’s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the...

What are Red Bull’s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks to their brand equity of competing against such powerhouses?

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If I talk about the biggest strength for the company then it is uniqueness of the marketing strategies adopted by the Red Bull. The way they market their product the, company has got success to position itself into the best energy drink product. Because of the success of the Red Bull the companies like Pepsi, Coca-Cola and Monster have also started into energy drink segment. This is a threat for Red Bull because it can lose its market share ability. The move by competitors could affect the profitability of the company because they can snatch the market share of Red Bull. This might give the company a reason to restructure their marketing process. If we consider more risk that may emerge due to the entrance of these powerhouses is that the sale may meltdown. Because the companies like Coca Cola, Pepsi and Monster have huge distribution network which could be utilized to compete with Red Bull. The company's consumer base could be declined by using the optimum considerable distribution network

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