Event:
Arab social media celebrity Sondso Alqattan posted a video on Twitter where she raised her voice against changing certain rules in Kuwait and other Arab countries on domestic help workers.
As per the (then) existing rules, the domestic workers had to submit their passport with the employers. Also the domestic workers were not given a day off (as per reports from media and other sources). This had caused tremendous stress and ill-treatment of domestic workers in the Arab countries. After the death of a Filipino worker, the government was about to change the rule and that is when the celebrity posted a video on Twitter where she condoned the previous rule (of holding workers’ passport and no weekly off).
This happened in 2018 and created a storm of backlash on social media and from the blogger’s sponsors. Sponsors like Max Factor X and Chelsea Boutique immediately removed her from their contract. Also the companies released public statement saying that they do not support such ideas.
This is one of the major social backfire we have seen in the past few years.
In addition to this there have been other social media backfires when
IHOP retweeted a negative Hillary Clinton tweet
McDonald’s tweet against Donald Trump
Wendy’s anti-Semitic meme posted as a reply to another tweet
Chick-fil-a says they will operate only in North America when a fan asked them to set up a store in Alaska
Hence there have been many social media backfires in the recent times. However, if I had to make one of those mistake I would rather make Chick-fil-a mistake. This displays ignorance rather than politically incorrect statement. A politically incorrect statement has more repercussion than ignorance on social media.
what are some recent examples of social media backfiring? Based on those examples, in which instances,...
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