SWOT ANALYSIS OF OMEGA INC.
Strengths: 1. Good image: It has a much sustained image in the market.
2. Parent company: Omega is a subsidiary of a very successful business group – The Swatch group
3. Brand promotion: Promotion of the brand involves advertisement by very popular high class celebrities and sponsorships in sports tournaments.
Weaknesses: 1. Positioning: It is a globally successful brand but its positioning around the globe is not very well.
2. High competition: The major threat is the competitors, as omega owns very less market share in comparison to its competitors.
3. Cost of manufacturing: The other companies are providing better cost benefits to its customers as omega’s cost of production very high.
Opportunities: 1. Vision: The development of a new type of lens to avoid spotting can be an new market for the company and can gain benefit the organization in a long term.
2. Rising popularity: As per the information regarding rise in recreational fishing it can be a great opportunity to recapture the market share.
Threats: 1. Brand copying: Pirating is a drawback of these industries which causes a great loss of business.
2. Competition by new technology: Frequent innovation has become a requisite to cope up with the quick changing market environment.
Create a brief SWOT analysis of Omega, Inc. Omega Inc. makes lightweight sunglasses with 100-percent UV...
Question 5 Omega Inc. makes lightweight sunglasses with 100-percent UV protection for people who love to hunt, hike, and ride bikes. Given the rising popularity of recreational fishing in the United States, Omega products clearly have a huge market potential. The company's long-term plans include the development of lenses that, in addition to protecting users from UV rays, would help reduce lens spotting through effective water-sheeting methods. This new feature would be valuable to people who fish. In terms of...