Question

What types of products do you think would be most helped by VALs?

Could VALs be used to market globally? Include a relevant quote from the Kotler and Keller textbook.e

Answer 1

What types of products do you think would be most helped by VALs?

For the development of consumer names, VALS can be used efficiently. They are most important in development stage because they are most used there. For starters, the use of VALS has been popular for cars and engineering manufacturers.

Could VALs be used to market globally? Include a relevant quote from the Kotler and Keller textbook.

The global marketing of VALS can come even if the classification of motivators is not identical for every cultural field in the world in particular.

Relevant quote : “Psychographic segmentation schemes are often customized by culture,”

which means that it allows companies to grasp a new market without doubt and without challenge by using VALS, which is unique and relevant to a particular culture.

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