Strategic pricing is an important consideration for marketing managers. Can a marketing manager's pricing decision embody a RBV? If so, how? If not, why?
A marketing manager's pricing decision can certainly embody a RBV, because RBV can be separate from the pricing. If an organization has the ability to produce at a lower cost, it must do that. However, it needs to keep in mind that the thing which differentiates it from other companies should not only be a lower price.
-Resources and capabilities of organizations, not external
environmental factors, to be considered for strategic
decisions
-Competitive advantages are gained through acquisition and
organizational resources
Pricing can be a part of your RBV, but it shouldn't be the entire resource because it's going to run out. You need to build the longevity of customer-seller relationships.
Strategic pricing is an important consideration for marketing managers. Can a marketing manager's pricing decision embody...
Market skimming, market penetration, companion products (captive pricing), and cost-based pricing are some of the pricing strategies marketing managers use when marketing globally. Compare each of the pricing strategies listed above and how they apply. Explain Incoterms (International Commercial Terms). Why is it important to understand those internationally accepted terms of trade? Provide examples.
6. When cultural factors need to be taken into consideration by managers in their strategic planning of foreign direct investment (FDI). What are the impacts of these factors on FDI risk assessment, entry mode choice (joint venture vs. wholly owned foreign subsidiary), and establishment method (greenfield investment vs. acquisition)
In order to improve their business decision making, managers can gather data through. (a) marketing research (b) data scraping (c) economic indicators (d) all of the previous
Describe the manager's decision making function. Thoroughly explain how you think this function is important within healthcare organizations.
Why is the discussion of decision rights an important issue for IT departments and managers of a firm? Give real life examples.
An example of strategic decision making is: A. Pricing of a new product B. Designing a product's package C. Determining the product size D. Entering into a new market doctor with an idea
There are 4 major steps in strategic planning. In your opinion why is it important for a marketer to perform these steps in order, and how does Marketing play a key role in the strategic planning process?
Model Complexity of decision making why capable managers can make bad decision and how to improve the decision making? support with examples
Describe how decision making and resource allocation are important for managing a strategic planning process in a public health organization. (15 points)
1. Describe how decision-making and resource allocation are important to managing a strategic planning process in a public health organization? 2. How would a public health executive compare and differentiate two strategic plans from public health-related organizations?