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4. Should McDonald’s develop a separate strategy for the heavy user segment of the fast-food industry?

4. Should McDonald’s develop a separate strategy for the heavy user segment of the fast-food industry?

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McDonalds should not develop a separate strategy for the heavy user segment of the fast food industry. Instead, McDonalds should adjust its menu to cater to the heavy user segment of the fast food industry. If menu items are no popular among heavy users, they should be taken off the menu. Heavy users are a key group that drives McDonalds’ business and their demands should not be ignored.While the heavy users still do not seem to have changed their loyalties and use of McDonald’s products. McDonalds has done a good job with changing to meet the needs of the health conscious consumer but still offer deals for the traditional burger and fry heavy user segment through the value menus. In summation, McDonalds current strategy appears to be their best course of action.

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