Question

1) Provide two examples of differences between a physical and a virtual value chain.

2) Provide two examples of similarities between a physical and a virtual value chain.

3) Servicescape entails designing the physical surroundings that affect employee and customer behavior. List two conditions and provide an example for each.

4) Why would a company perform a "walk-through-audit"?

5)Give an example of poka-yoke (mistake proofing).

Please don't make the answers long.

Answer 1

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1.

In the physical value chain, goods move physically from one activity to another in order to finally deliver the value to the customer- which is the finished product

In virtual value chain, digital information flows through the value chain rather than the flow of any physical product. The final value delivered to the consumer is also in the form of information

Example- I phone flows through a physical value chain. Content in Netflix flows through a virtual value chain

Vehicle flows through a physical value chain, Content in cable TV flows through a virtual value chain