Question

Discuss the advantages and disadvantages of Dell using social media samples to obtain information on consumers' preferences for notebooks computers.

Answer 1

answer-

Social media has become the very popular and trending method to collect information or samples by many companies. Now dell is using the social media sites like FB, Instagram, Youtube,twitter etc to gather the information related to customer's preference for notebooks computers. Now i would discuss with the pros or cons of using social media for dell.

The one of the main advantage of using social media is that it is very cost effect method to collect sample because there are many social media sites which are free and you just have to make a free user id. You can gather any type of information from social media from many customers or users present over social media.

for example- there are many blogs or social groups online where people tell about their experience related to purchase of laptop, mobile phones etc. this can be very helpful for dell to collect information.

Another advantage of using social media is that It has great scope and reach like Dell and its marketers can reach to wide range of audience in no time. they can look for all types of customers over Fb, young customers on snap chat, Customer's likings over Pinterest.

Use of social media also helps in building good brand relationship and change customer's buying decisions because when you post your notebook computer's features, prices and other benefits then customers over social media would show interest to interact with your company and made order online.

Youtube plays very important role where many tech gurus review many laptops so Dell can pay high million subscribed tech channel to review their notebook laptops and see how users or subscribers liked the product or have intention to purchase. we can see in comment section of that youtube channel.

there advantages of using social media but dell can also face some disadvantages for this.The use of social media requires more resources mainly human resources because information on social media is very vast so identifying the right customer group or sample require people to look over their sites, pages etc then gather information from that.

social media can also be a con when customer put negative rating for your notebook computers so other potential customers or users may get influences with negative comments. so it can affect Dell's reputation instantly.