1. Focus groups are useful when the research topic is sensitive. True False 2. Which of...
1. Focus groups are useful when the research topic is sensitive.
True
False
2. Which of the following is NOT a primary activity according to Porter?
| A. |
Service |
|
| B. |
Marketing |
|
| C. |
Procurement |
|
| D. |
Operations |
|
| E. |
Logistics |
3.
According to a study, customers purchase less when they share the service environment with more customers. This finding is related to which of the following influencers?
| A. |
Motivation |
|
| B. |
Personality |
|
| C. |
Physical Surrounding |
|
| D. |
Social Surrounding |
|
| E. |
Temporal Effects |
Homework Answers
1 True
2 c) Procurement
3 d) Social Surrounding
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