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Principles of Marketing BUSN. 3100 1. What has made Marvel films so successful? 2. What can...

Principles of Marketing BUSN. 3100

1. What has made Marvel films so successful?


2. What can other studios learn from Marvel?


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Answer #1

1 Marvel movies are famous because people have emotional attachment with the characters. Everyone have their favorite characters and they wait to watch eagerly. Further the technology used by the companies is advanced enough which attracts the people toward the cinema theater.

If I talk about the marketing then the company creates a social media sensation about the upcoming films so that people becomes so excited to watch the movie. Even though the people in another country who have not seen any Marvel movie also gets excited for same seeing the hype fort the movies.

The movie gets end at a stage which creates hype in the movie lovers that what could be the next stage and ending of the movies.

These factors contribute to the success of Marvel movies.

2 The other studies should make an emotional attachment with the viewers about their movies. If it so then people will come to theatre.

Further the use of technology should be enhanced in the other production houses.

The distribution network should be enhanced. The Marvel movies are released worldwide at a same time. So it prevents the leakage of the movies scenes and stories.

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