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Late night direct response advertising (or infomercials) use a long advertising format to persuade people to...

Late night direct response advertising (or infomercials) use a long advertising format to persuade people to purchase various forms of exercise equipment, diet products, household products, self-improvement products, and so on. These products are often associated with a special offer and even a finance plan of several payments. It could be argued that many of these products are sold this way because retailers will not stock them. Come up with a list of products that are sold through direct response advertising. Classify your list into products that you think have value to consumers and those that don’t. Do you think that direct response, marketers have a right to sell and promote products, regardless of their potential value?

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