Question

2. The Bruhaha Brewery is planning to expand internationally. The company has identified six critical location...

2. The Bruhaha Brewery is planning to expand internationally. The company has identified six critical location factors and their relative weights. The relative performance scores for each of the three potential sites are shown in the following table. Which site should be selected? (10 points)

Scores (maximum 100)

Factor

Weight

A

B

C

Proximity of market

Quality of life

Supplier base

Labor costs

Taxes

0.35

0.10

0.20

0.25

0.10

100

90

80

70

60

90

60

100

90

80

80

60

70

50

90

0 0
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Answer #1

Let us take weighted average of each site by multiplying factor weights with scores and taking cumulative scores.

Thus we get , A= 81

B= 88

C= 69.5

Out of all A scores highest and is most important and high potential site for selecting.

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