Question

From your analysis of the two advertisements, how do the advertisers use body image as a tool to sell their products?

What is your personal opinion about the issue of body image perception in mass media?

Answer 1

Recently , I just have come through two advertisements of Dove and Slimming Capsule and analyzed that why the body image is used in advertising and what are or could be impacts of this kind of advertising At present, a strong co-relation has been witnessed between advertising and body image. Body image has become one of the crucial tools for advertising. A customer focuses on what he or she sees in advertisements and assumes that how could he or she look and how he or she should look. Body image advertising influences customers about their body image. They use physical attractiveness for more sales. They use body image for getting the messages across customers and tries that customers view their ads in a positive way.
I think the body image perception in mass media has created many issues for both male and female, but females are facing more negative consequences. Women and teenager girls compare themselves to the imaged every day, and they often feel low because these body images are flawlessness which does not exist I realty and this failure to meeting these expectations is inevitable. The negatives results of this kind of advertising are hidden, and it is a fact that it creates issues and sometimes leads to a more pathetic situation such as sexual exploitation, emotionally and verbally abuse and stalking.