Question

What do materials teach you about how to use your personal brand to promote yourself in your job search? How can you avoid having your online presence detract from or negatively affect your personal brand?

Answer 1

Answer: I learned about a number of strategies in which I can use my personal brand in promoting my job search. Some of these strategies are

1. Develop a brand statement that can be used in the Resume or CV for attracting the recruiters

2. Use images like photographs for creating a professional image just like marketers use packaging for their products

3. Be present on a number of job related platforms and create a uniform brand image across all social media platforms and do not enter different information on different platforms. This will help in creating uniform brand image

4. Develop a strong network through which you may connect to the relevant people and create a desired image so that the recruiters can reach out and find you

5. Highlight your achievements as USP’s

The following steps are required to prevent your online presence negatively affect your personal brand

1. Post uniform content across all the social media platforms

2. Do not enter into any negative debates online that may affect your brand image

3. Do not post any negative materials like racial jokes online

4. Always post positive messages and avoid joining radical groups

5. Proof read everything that you post online