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Personal Career Inventory SKILLS & EXPERTISE (What do I like? What do l connect to? What (What can you do? Which are your strengths?(How do you perceive yourself? How do others Which do you like to do?) INTERESTS& PASSIONS ATTRIBUTES & DESCRIPTIONS industries/issues are intriguing to me?) perceive you?) VALUES & MOTIVATORS GOALS STYLES & PREFERENCES (What do you want to accomplish? Personally?(How do I work? How do I work best? What do I excited for work? Makes you happy?) Professionally? When?) prefer from my organization and colleagues?)Write your personal brand statement using the information on the other side of this handout. It should: - be one or two sentences long. Shorter is better. - be memorable and/or use catchy language avoid big words that people might not know or remember The content should cover: - what value you provide (e.g., what you are best at, or what problems you solve for customers) how you make this happen (what is unique, what is your value-add) who you do this for (whom do you serve? Target audience? e.g., particular industry, geography, or age demographic

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