Question

“Six Keys to Building New Markets by Unleashing Disruptive Innovation” and identify each key. Pick any organization you are familiar with and analyze which of the six keys to building new markets they have successfully used. To help you select a firm, you may want to research leaders in technology. Define comparative advantage. What is the organization’s comparative advantage in general? Evaluate the strength of their comparative advantage in the global marketplace.

Answer 1

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Introduction:

Disruptive innovation, properly understood is the essence of a productive and diverse economic business market. In response to the instructions of the written assignment, the introduction of this writing will identify each key.

1. Disruptive innovations spur growth.

2. Disruptive businesses either create new markets or take the low end of an established market.

3. Disruptive opportunities require a separate business-planning process.

4. Don't try to change your customers — help them.

5. Integrate across whatever is not good enough.

6. Be patient for growth but impatient for profitability.

Having these 6 keys in consideration the key that helps build new markets by disruptive innovation that I would like to expound upon and identify in the modern market place that really made an impact to me as I researched was the 2nd key which states: 2Disruptive businesses either create new markets or take the low end of an established market.

I will exhaust my research and explain a brief narrative on the history of pay-per-click sites. My submission will also include an account as to the beginning of the pay per click concept and how it was developed. I’ll discuss an assertion of its future and provide examples for each response to the questions while siting two non-textbook sources. As I expound upon these principles, the elements Disruptive innovation will be clear that they were utilized to make new business trends.

Firstly, I will begin on a narrative of pay per click sites. As reported by Bernard J. Jansen from the College of Information Science and Technology, of University Park, Pennsylvania, the origins of the first pay per click sites are disputed among various sites that claim to be the first pay per click model on the web.

Mostly appearing in the mid 90’s the first ever documented pay per click version first appeared on a commercial and informational website developed by Packard Bell NEC Computers and its subsidiary Ark Interface II (2008, Jansen). Furthermore, as this group saw the potential of paying for clients rather than “earning them” it became apparent that there was significant value in being able to acquire business by a small investment of $3 that would potentially result in a $300 purchase. This began the concept of pay per click marketing. The common consumer nowadays doesn’t like the change of having to take mental inventory of what they need or even want, a study showed that people would rather have things covertly sold to them by being lured and convinced that they actually need something when they really don’t even need it, hence the science of persuasion with the pay per click sites. They are exactly what people want, a mechanism that lures people in with the desires of what they want without blatantly

suggesting a sale. Once they are set to a optimal desired peak they eventually dive in for the sale (Harlvolson, 2011). One can clearly see how this was a disruptive innovation that set a new horizon for competitive advantages in the business sectors.

Each year more and more shoppers look towards buying online rather than in stores, however each year more and more vendors report is it harder to get people to buy since the element of sales and persuasion is totally lost. That’s why it’s important to maximize and utilize sales techniques like pay per click websites.

Moreover, taking into consideration the various factors that come into play when conceptualizing about the marketplace and how heavy the ability to purchase online has come into making a significant footprint in today’s market place. I personally really believe that pay per click will be very influential in the near future. Most people nowadays are purchase things on being lured in. Now more than ever people don’t like to be sold so sales, especially online sales must be maximized by ploys and tactics that otherwise would prove ineffective if it weren’t for pay per click advertising sites.

I will venture to say that per the research, study and reading that has been completed in order to complete this writing, I can assert with full confidence that the future of sales and marketing will be greatly affected by pay per click websites. It won’t be long until we see that virtually every website will have some sort of plug or header that will include the components of ppc.

Conclusion

It’s important to remember that disruption is a positive force. Disruptive innovations are not breakthrough technologies that make good products better; rather they are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population (Christensen Institute, n.d.)

References

Jansen, B. (2008 Nov 2) Sponsored search: an overview of the concept, history, and technology. Retrieved from FACULTY IST PSU EDU

Harlvolson, H. (20011 Nov 5) Explained: Why We Don’t Like Change. Retrieved from. HUFFINGTONPOST

Anderson, G. (2016, June 10) Many shoppers are buying more online than in stores. Retrieved from   RETAILWIRE

Christensen Institute (n.d.) Disruptive Innovation. Retrieved by CHRISTENSENINSTITUTE

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