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A buyer persona: a. Is a creative way to envision customers as real people b. Is...

A buyer persona:

a. Is a creative way to envision customers as real people
b. Is created differently for B2B and B2C contexts
c. Often leads to predispositions or stereotypical assumptions about the target audience
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Answer #1

Answer: b. Is created differently for B2B and B2C contexts

Explanation: A buyer persona is created differently for both B2C and B2B customers since the market research, customer requirements, demographics, requirements are completely different from each other. The consumption pattern varies between B2B and B2C customers hence the buyer persona needs to be created differently for both of them.

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