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What term refers to when founders of a company alter their product offering, business model, or...

What term refers to when founders of a company alter their product offering, business model, or target market in hopes of crafting a more viable business?

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Answer #1

Answer: Pivot

Explanation:

Pivot is the term that refers to altering a product offering business model, or target market in hopes of crafting a more viable business. Pivoting is done when an existing business plan is not working and the company changes to a new strategy. The new strategy may be adopted by changing the product, business model or the target market to ensure growth and profit.

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