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From knowledge about brand image you feel that there are 3 viable options: 1. Core brand...

From knowledge about brand image you feel that there are 3 viable options:

1. Core brand Identity of Lo Carb/Healthy and Nutritious 2. Core identity of Fresh,Clean, and Tasty 3. Core identity of Biggest, Best Burger

Would you conduct a Research project to help in deciding the image and menu?

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Answer #1

Yes to know decide image and menu for a brand a research is necessary which contains to dig information about following

1. The class of people to whom the food is targeted.

2. The price range that is affordable to such class of people.

3. The delivery process people would love to have .

4.The quality and taste of food , as per culture , region .

5. Survey to know how many people opt for hygiene or quantity in food.

6. also to take a survey to know how many people opt for Nutrition and core products in food.

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