Your company produces computer software for small businesses. In your role as marketing manager, you have been asked to prepare a report for your board of directors explaining how aspects of the marketing environment could affect the company’s activities. You report should cover aspects of internal, micro and macro marketing environment. (10 Marks
Answer - The business environment has an immense effect on the overall business delivery and profitability. Let's discuss some factors affecting the business environment :
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Your company produces computer software for small businesses. In your role as marketing manager, you have...
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