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As a marketer, what are some initiatives you can do to guide consumers through the stages...

As a marketer, what are some initiatives you can do to guide consumers through the stages of the consumer decision-making process efficiently and with reduced levels of cognitive dissonance?

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Answer #1

Reducing cognitive dissonance means making them understand difference of value proposition each product delivers and what are perceived benefits and utility values of products to help them take better decisions.

It is important for marketers to crrate the need in an absence of need to maximise sales and at same time help customers understand importance of purchase and concurrently evaluate negative implications of not buying the product with fair comparative analysis of market products. This makes consumers more aware and brand loyal and minimises cognitive dissonance.

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