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Explain the fundamental relationship between key buying criteria, competition and your Capstone firm.

Explain the fundamental relationship between key buying criteria, competition and your Capstone firm.

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Explain the fundamental relationship between key buying criteria, competition and your Capstone firm.

Finding customers key buying criteria is very significant if we want to be competitive and stay in the market play. We should know why our customers decide to buy from our firm and not from our competition. Investing in research about our target audience and their buying criteria must be priority. Consumers have different choices. For some products customers can be extremely price sensitive or for instance they may require the highest quality product, no matter the cost. In our Capstone firms, we examine different business segments, and therefore based on diverse market requirements try to make successful strategic decisions. The main goal is to create an advantage and opportunity for the future growth.

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