Explain the problems and limitations associated with publicity- based relations? ------MARKETING ------

Question

Question

Explain the problems and limitations associated with publicity- based relations?

------MARKETING ------

business Operations-Management

Answer 1

Answer #1

Problems and limitations of publicity-based relations are as follows:

Can be misguiding and confusing. Customers may be often misguided to purchase products which may not suffice their expectations.
Additional costs are incurred while building and improving relations for publicity
Can be deceptive publicity for low quality products. Certain organizations use this form of advertising technique to falsely promote their inferior products and cheat the customers.
May undermine competitors' products, which can cause negativity in the market.
Marketers may loose control over the spread of news. The information may spread like a wild-fire with no boundaries and would be beyond any one's control.
Message may not be conveyed in favor of the product/brand

Answer 2

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