Your textbook states that, in the long run, representative firms in monopolistically competitive markets will just break even --- that is, earn zero economic profits. Yet some firms in highly competitive markets manage to continue to earn economic profits indefinitely. For example, perfumes, cosmetics, and hair care firm L’Oreal, in business since 1907, remains highly profitable today, despite competing in fiercely competitive product categories. How has L’Oreal managed to stay profitable for so long (clue: they have a research and development staff of over 1000 people
L'oreal is the biggest cosmetics company in the world and it has
been able to maintain its position through innovation as well as
sustainability programs. The company has maintained its quality and
that earns the company a sizeable premium. The company owns a
number of brands such as Maybelline, Lancome, Garnier, and L'oreal
Paris. Through its constant R&D, it has been able to introduce
products that are not only of higher quality but environmentally
sustainable in nature.
The company is also active in corporate social responsibility which
is always viewed as positively by customers as well as investors.
If the company is concerned about the people and environment around
then it assumed that the company is also concerned about the
quality of its products and the people using it. The customers, in
this case, pay preference as well as an extra premium for the
products.
L'oreal, in recent years has adopted different sustainability
initiatives. It has reduced the carbon footprint and carbon
emissions from its facilities. They have achieved zero landfills in
Philipines and replaced fossil-fueled cars with the hybrid in South
Korea.
It has also taken a lead in women empowering and as a part of that,
it has encouraged women in Burkina Faso to grow nuts from which
shea butter is generated. This is one of the top products which are
required in cosmetics. The company also trains women in their
salons and part of them can be employed in the partner salons. This
creates employment in developing countries.
These are the initiatives that are concerned with the people and
environment which communicate the philosophy of the business to the
customers and that increases brand equity as well as creates a
great organization. It is not a surprise that the company is most
profitable in its sector and clocked an operating profit of
18%.
Henry Ford once said that if any business is making only money then
it is a poor business.
L'oreal is not only making money but it is also making all its
stakeholders wealthy.
Your textbook states that, in the long run, representative firms in monopolistically competitive markets will just...
Your textbook states that, in the long run, representative firms in monopolistically competitive markets will just break even --- that is, earn zero economic profits. Yet some firms in highly competitive markets manage to continue to earn economic profits indefinitely. For example, perfumes, cosmetics, and hair care firm L’Oreal, in business since 1907, remains highly profitable today, despite competing in fiercely competitive product categories. How has L’Oreal managed to stay profitable for so long (clue: they have a research and...
16. If firms in a monopolistically competitive market are earning positive profits, then a. firms will likely be subject to regulation. b. barriers to entry will be strengthened. c. some firms will exit the market. d. new firms will enter the market. 17. As new firms enter a monopolistically competitive market, profits of existing firms a. rise, and product diversity in the market decreases. b. decline, and product diversity in the market increases. c. rise, and product diversity in the...
In the long run, firms in monopolistically competitive markets operate O A. at optimal capacity because they have perfectly elastic demand curves O B. with excess capacity because they face downward-sloping demand curves. O c. with excess capacity because they face perfectly elastic demand curves. OD. at optimal capacity because they face downward-sloping demand curves The figure to the right depicts the short run outcome for a firm in a monopolistically competitive industry To maximize profits this for should produce...
In the long run firms in monopolistically competitive markets operate O A. with excess capacity because they face downward-sloping demand curves. O B. at optimal capacity because they have perfectly elastic demand curves. O c. with excess capacity because they face perfectly elastic demand curves. D. at optimal capacity because they face downward-sloping demand curves. In the long run, firms in monopolistically competitive markets operate O A. with excess capacity because they face downward-sloping demand curves O B. at optimal...
In theory, in the long run, monopolistically competitive firms earns zero profits. However, in reality there are some ways by which a firm can avoid losing profits. Which of the following is one such way? A) gradually increase the mark up on the goods produced B) lower the price of its products to expand its market share C) identify new markets and develop products precisely for those markets D) find a market niche and keep it as narrow as possible...
QUESTION 6 In the short run, a monopolistically competitive firm. O makes profits just as it does in the long run because of barriers to entry O will earn zero economic because of free entry and exit. O produces where MR-MC O produces where PEMC QUESTION 7 In the long run, a monopolistically competitive firm: O makes profits just as it does in the short run because of barriers to entry will earn zero economic because of free entry and...
Classify each market characteristic as being a trait of competitive markets, monopolistically competitive markets, or both market structures. Competitive Markets Monopolistically Competitive Markets Both Market Structures Answer Bank Differentiated goods Few, if any, barriers to entry No one buyer or seller can control prices Many buyers and sellers Identical/homogenous goods Match each example to the market structure it is most likely to belong to. Perfect (pure) competition Monopolistic competition Oligopoly Monopoly Answer Bank Carl's Taco Truck, one of many food...
Advertising is most widely seen in monopolistically competitive markets and oligopoly markets. True False In the long run, only monopolists and oligopolists can make positive economic profits. True False When markets do not lead to the most efficient allocation of resources for society as a whole, then there has occurred market failure. True False The most efficient point of production occurs at the bottom of the average total cost (ATC) curve. True False Oligopoly markets are different from other market...
In the (short, long) run, monopolistically competitive firms will make (large,zero,or small) economics profits- that is, they will make a (normal, disappointing), rate of return. Pick the answers out of the choices in the parentheses.
Suppose there is a monopolistically competitive market with n identical firms, such that each firm produces the same quantity, q. Further, the market is in the monopolistically competitive long-run equilibrium. You are given the following: Inverse market demand: P 10-Q Total market output: Qnxq Marginal revenue: MR 10n+ 1)xq Total cost: C(q)-5+q Marginal cost: MC 2xq In long-run equilibrium, each firm earns zero economic profit. In long-run equilibrium, the number of firms, n, is and each firm produces units) of...