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If you were going to use online technology to identify training needs for customer service representatives...

If you were going to use online technology to identify training needs for customer service representatives for a web-based clothing company, what steps would you take to ensure that the technology was not threatening to employees? What are some of your experiences

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Answer #1

Online technology is available to monitor and track employee performance. The use of online technology in needs assessment is best suited for only a small number of jobs requiring interactions with customers through the use of a computer or telephone. Also, for online technology to be effective, managers need to ensure that the information is used to train and not to punish employees. Otherwise, employees will feel threatened, which will contribute to employee dissatisfaction and turnover.

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