Question

Briefly explain which of the presentation technique(s) does Happy Cows campaign follow (s)?

Answer 1

answer-

Happy cows uses the audio visual, texts, images which makes its campaign more attractive. The campaign of happy cows involves the presentation which is emotionally attached to its target audience.THE CAMPAIGN LINE for happy cows is The Healthy Trinity.

Leveraging on the above tagline, they use relevant media to convince their target market that “Happy Cow Cheese are the BEST snacking option offering all the healthy goodness of milk in very convenient and delicious SKU’s for you to snack on.

The TONE AND EXECUTION OF COMMUNICATION-The copy will be simple, direct playing on the EMOTIONAL benefit which mothers will DERIVE from the consumption of Happy Cow Cheese by their children.Visually, the campaign line will be translated into design by focusing on the promoting emotional benefits to both the mothers and the children, while maintaining aesthetics.

Company uses Tv commercial Ads, Hoardings, Flyers etc to present their campaign.The motive behind the ad is to touch the emotion of its target audience and present in such an attractive way that its target audience connects to its campaign.