Question

please write analysis and strategies of amazon company , and their implementation and performance statement

Answer 1

Here is the overall analysis and strategies of Amazon and its implementation & performance statement as well:

• Amazon despite all radical changes in supply systems is still left to cover many growth catalysts that will help to move the company forward. It has taken various steps that will help to control weaker and downtime economic cycles.
• One of the major strength areas has been that not only the growth is visible in e-commerce areas but also shown strength in AWS, Wholefoods and many other businesses with growth potential in future.
• One of the main reasons Amazon will disrupt supply chain because it has created great digital forefront systems that have the potential to reduce the costs and manage physical stores in the most efficient manner.
• Amazon has created powerful and effective self-service platforms that allow its customer base to try a diversity of products. The company because its leadership has shown innovative, large-scale systems creating a win-win situation and adding value to all its stakeholders.
• Amazon has huge traffic to control and manage but because of its liquidity management, it can disrupt supply chain making competitors strive for the same speed and efficiency.  
• The company to further leverage its supply chain processes is looking for acquisitions like Zappos, Diapers and soap type of firms which will make impact the system across the sector.
• The firm is looking to diversify to offer it's content makers a platform to publish and collect payment in a fast and safe manner. It is willing to enter into gaming space as well.

Amazon has developed systems and technology which helps to monitor purchasing patterns, willingness and choice of products. By developing its own mobile and tech systems it will offer greater and diverse delivery options causing others to adopt the same.

Here are some of the challenges or competitive trends faced by Amazon:

Trend 1) There has been a huge increase in competition from the International sellers - which includes Amazon private label and the counterfeit firms.

• The overall competition at amazon has become fierce.
• The increase in Chinese sellers has increased the price competition in the overall market.
• The owns private label brand has added to the growth of the marketplace.
• Products like prime have added 100 million-plus members and are helping to build further trust and creating brand loyalty.
• The challenge with such a trend is that counterfeit sellers have increased leading to amazon facing multiple lawsuits. There are no barriers for such firms to not list their products.

Trend 2) There has been a huge migration of vendors to the central platform and most of them are adopting hybrid models

• Statistically, the direct sales in the US were 29.3% on direct sales and 70.7% on market place in the year 2019.
• There has been a mass shift by 1P brands or brands selling to amazon at wholesale capacity. The reasons have been decreasing profit margins for the vendors.
• This trend is important as it shows that Amazon offers the accuracy and consistency of purchase orders.
• It controls the sock out situations and also helps in the control of price.
• It is uncertain as due to a variety of products the burden might become too much and many sellers may start demanding exclusivity.

More information about multisided strategy & performance statement along with implementation plan:

• Constant innovation: Amazon has embraced and brought constant change and innovation in their products and processes. Amazon has shown a progressive mindset when it comes to bringing innovative products. A recent example of innovation would include Echo & Alexa, the voice command device product range. This way it is capturing the market faster than brick and mortar companies.
• Fast, convenient and supporting decisions: Amazon has ensured that the product delivery & customer feedback process is fast and reliable. Using various in-house tools and tech warehousing management systems it provides faster delivery of products. Example - With Amazon prime, some products can be delivered in a few hours which usually took 203 days.
• Focused on competitive positioning and platform-specific approach - It has ensured microsites and many categories to ensure that the needs of all variety of customers are met. It has provided a different platform to meet specific customers and an example would include Amazon Go, a supermarket for customers.
• High-quality customer services: Amazon has shown high customer-centricity in their organisation which is one of the most important entrepreneurial characteristics to have. Using a range of helpful tools, tracking mechanisms and customer-friendly return policy Amazon has kept customers as their first priority. The social media team of Amazon has shown high responsiveness to address consumer issues making it much more credible.
• Striving for excellence and "In to win it" mindset has contributed immensely to Amazon success. The company over the years has shown that they are ready to face the competition and willing to bring continuous improvement & new ideas to be always a step ahead.

Amazon has developed systems and technology which helps to monitor purchasing patterns, willingness and choice of products. By developing its own mobile and tech systems it will offer greater and diverse delivery options causing others to adopt the same.

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