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SWOT ANALYSIS OF AMAZON COMPANY. ALSO, MENTION KEY OPPORTUNITIES AND THREATS.

SWOT ANALYSIS OF AMAZON COMPANY. ALSO, MENTION KEY OPPORTUNITIES AND THREATS.

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Key opportunities for Amazon company

  1. Global market is becoming more lucrative
  2. Technological innovations and advancements  
  3. Awareness created among customers
  4. Reliability assurance and faith of customers.
  5. Suppliers realizing the benefits of selling through Amazon
  6. Improved networking

Key threats to Amazon company:-

  1. Growing political pressure
  2. Government policies
  3. Pressure from offline retailers, whole-sellers
  4. Competition from online retailers
  5. Manufactures adopting direct selling approach, i.e. selling products directly to consumers without intermediaries.
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