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Discuss how technology and innovation focused firms gain competitive advantage.

Discuss how technology and innovation focused firms gain competitive advantage.

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Technology and focus on innovation create a structure which can vary based on any risks and constraints placed on it. The use of technology allows for better decision making through employing mathematical models of statistics, probability and using BIG DATA to determine the most optimal course of action that would enable the firm the required edge in terms of known demand, capabilities, overall understanding of the needs of the customers as well as more competitive outlook through cost efficient operations. Focus on innovation allows a company to create differentiation while technology allows for efficient processes creating a reduction in operation costs, combined, both provide specific dimensions which act as a competitive pillar over which the organization can build a strong foundation. The fact that the top companies such as Amazon, Walmart and unique companies such as Zappos have become the market leader is a clear indication of the implication of innovative structure and competitive technological use to create a positive balance between cost and utility to the customers, adding more value to their services as a result.

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