How might Groupon leverage technology to strategically create a competitive advantage?
Groupon’s working model takes into account the needs of the customers and then successfully provide them better deals by communicating with the provider of the services. While their model works good, it can further be improved through the use of BIG DATA analytics in order to allow them better use of data and implement better functions based on what the customers prefer more.
By the use of BIG DATA, analytics would allow Groupon to identify the services that are more used by their customers, as well as the services they want. By analyzing this information they can negotiate better discounts with the service providers by ordering in bulk quantities. They can also specifically target the customers by providing them with offers that are in their area of interest in order to allow them more leverage with their marketing decisions as well as target customers rather than targeting an area at a time. This would allow them to reduce their cost while still keeping the same margins and therefore, create a competitive advantage for them in the market of their interest.
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How might Groupon leverage technology to strategically create a competitive advantage?
how else might a company can create a competitive advantage trought its talent ? and also a conclusion
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