Question

Marketing a service poses new challenges to the marketer. You have a product that you can't see or touch so the customer can't be sure of what they are getting. For this assignment you will be marketing an online class. This should be something you are all familiar with!

First – Choose the type of class you will be marketing. It does not have to be necessarily have to be an academic course in a degree program, you may choose to do an online class for cake decorating or learning how to paint.

Second - Choose your target market and discuss how you will highlight the services characteristics. Remember you are marketing a service so you need to highlight the value that you bring and how your course is better than anyone else's.

Answer 1

The type of class chosen for marketing is a cooking class for professionals focusing on Asian cuisine.

The target market is aspiring catering school students, upcoming professional chefs and cooks.

The value that this class offers to students is the experience and skills of experienced professional chefs who have worked in the industry. The class has pan Asian region-specific experts from all over Asia which provides students with the traditional culinary knowledge of each region. Each chef is an expert in a particular style of cooking. The class offers interactive sessions with so the student can interact with experts.

Also, the class will take the students on an online tour of local regions of Asia for having a look at the local culinary styles and systems of cooking food.

The online class will also bring industry veterans on board to share their views and answer the Q&A from the students regarding career prospects in this industry.