Question

You were hired shortly before the COVID-19 pandemic struck the USA as an Executive Sales Director for Corona Beer. To combat the public image that might now be associated with your product, develop a multi-level sales campaign to sell Corona beverages to the American consumers. The goal of this task is to be innovative within the boundaries of a difficult task during a historical time. How would you approach this?

Answer 1

To market the product in America, I would implement a new tagline "The good Corona". This will naturally intrigue people to find out what's good about the coronavirus and they will know more about the product in the process.

Next, since most people are indoors, a marketing campaign taking place outdoors won't work. Therefore, an intensive social media campaign will be used to market the product.

For example, users will be asked to post something good that came out of the covid-19 through their posts on social media platforms like Twitter, Instagram, and Facebook. The tagline "The good corona" will be used along with other related hashtags.

The users will be encouraged to share positive aspects such as spending more time with family or adopting healthier habits in their posts. One winner will be chosen who will be provided with a gift hamper from the company.

This will create a good marketing campaign especially at times like this when people are looking for innovative ways to spend time at home. Also, it will market the brand across America and will limit the negative repurcussn of the virus upon the name of the brand.