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one measure used to assess competitive advantage is shareholder value creation. How would you assess PepsiCo's...

one measure used to assess competitive advantage is shareholder value creation. How would you assess PepsiCo's performance?

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Answer:- When we compare Pepsi and Coca-Cola in terms of shareholder value creation, we can conclude that under the leadership of Ms. Nooyi, PepsiCo has witnessed a competitive disadvantage. This is mainly due to the values and processes which Ms. Nooyi wanted to apply in the company so that the company can perform better but in reality, the actual outcome was not as per the expectations. In fact, the overall profitability of the company decreased as against Coca-Cola. The shares of the company were up for the entire last decade but the performance of the shares was not as per expectation and thus it lags behind Coca-Cola when it comes to shareholder value creation

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