Question

Use the empathy mapping process to develop a target customer persona that represents Zipcar’s best customer.

Answer 1

Answer:

The empathy map for the Zipcar's best customer is as below.

the Ziocar's empathy map is carried out based on four elements i.e. what best customer thinks, says, does and feels for the zipcar's car service business.

The empathy map is as below

Says - I want a good car quickly - I expect good customer service - I expect competitive rent for cars - I want value for money from Zipcar's value chain.	Zipcar's Best Customer	Thinks - The car is available quickly - The car is economic - The car is of high quality/standards - The car should works best - Zipcar should be the best option for car uage.
Does - Customer hires the car from Zipcar for his work. - Customer given feedback for the car's usage to Zipcar - Custsomer speak with other on the services of Zipcar.		Feels - Customer feels that he make good option of using Zipcar for his work. - Customer feels that Zipcar is the right choice and he should continue to use it. - Zipcar is the appropriate options in the market.