Which of the following types of innovations will benefit the most from primary demand advertising? discontinuous...
Which of the following types of innovations will benefit the most from primary demand advertising?
discontinuous innovations
dynamically continuous innovations
continuous innovations
research based innovations
Homework Answers
Correct answer is discontinuous innovations
Discontinuous innovations are new to the world innovations which are very much different from the existing products and reshape market and consumer habits. If a company is trying to launch a Discontinuous innovation it is necessary to stimulate demand of the product by primary demand advertising
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