Which of the following statements is generally not true? business buyers are not very demanding sub-brands...
Which of the following statements is generally not true?
|
business buyers are not very demanding |
||
|
sub-brands are generally less effective in b2b markets |
||
|
brand strategy research should encompass all touchpoints between marketer(i.e., the company selling something) and the organizational buyer |
||
|
business buyers often are long-term buyers. |
Homework Answers
sub-brands are generally less effective in b2b markets
Sub brands are generally less effective in business to business as in such a set up it is the brand or the actual organization that actually matters and has an impact.
Add Answer to:
Which of the following statements is generally not true?
business buyers are not very demanding
sub-brands...
QUESTION 11 With regard to business products, which of the following statements is true of major...
QUESTION 11 With regard to business products, which of the following statements is true of major equipment? a. It is generally marketed by local industrial distributors. b. It is sold through a longer distribution channel than accessory equipment. c. It is less expensive and shorter-lived than accessory equipment. d. It is often custom designed for each customer according to requirements. 4 points QUESTION 12 Joshua is a millionaire, and he manages several successful companies. He usually interacts with people...
Which of the following statements is true? A positioning statement is the same as a unique...
Which of the following statements is true? A positioning statement is the same as a unique selling proposition (USP). Supporting evidence for a brandâ s value claim must be based on scientific and technological data that support the brandâ s product performance claim. A criterion for making an effective value claim is that the claim be realistic. Tide using physical demonstrations to promote its detergentâ s cleaning power and Nike using LeBron James to endorse its basketball shoes are both...
1) There are four categories of customer benefits in B2B (business-to-business) markets. Which of the following...
1) There are four categories of customer benefits in B2B (business-to-business) markets. Which of the following categories would include the benefits of vendor reputation, scale of operation, or specialized capabilities? Noneconomic, intangible benefits Noneconomic, tangible benefits Economic, intangible benefits Economic, tangible benefits 2) A maker of preservatives for commercial bakery goods hopes to break into the cereal manufacturing market. As the firm pursues first-time orders in this market, its salespeople should focus on which of the following types of buyer...
Which of the following statements is CORRECT? a. Relative to sole proprietorships, corporations generally face fewer...
Which of the following statements is CORRECT? a. Relative to sole proprietorships, corporations generally face fewer regulations, and they also find it easier to raise capital. Stockholders should generally be happier than bondholders to have managers invest in risky projects with high potential returns as opposed to safe projects with lower expected returns. There is no good reason to expect a firm's stockholders and bondholders to react differently to the types of assets in which it C. invests. Bondholders should...
For half a century, Seiko has been one of America's best-known watch brands. In good years...
For half a century, Seiko has been one of America's best-known watch brands. In good years and bad, Seiko quartz watches have been a fixture of the mid-range ($100 to $500) of the vast U.S. watch market. Since 1967, when Tokyo's K. Hattori & Co. set up Seiko Time Corp. in New York, Seiko has been the company's hero brand here. Not anymore. In a major strategic pivot, Seiko Watch Corp. (SWC) in Tokyo, successor to K. Hattori & Co.,...
e-Business Strategy and Models in Banks : Case of Citibank E-business strategy in Citibank: Banks today...
e-Business Strategy and Models in Banks : Case of Citibank E-business strategy in Citibank: Banks today are up-to-date with both the pros and cons of the internet. They are aware of the opportunities and threats that are associated with the Web. Not a single traditional bank is brave enough to face investment analysts without an Internet strategy. But even a very thoughtful approach to the Web may do no good to the company/ organization. The main purpose behind launching online...
5/ Which of the following statements is/are TRUE? Check all that apply. a/ If a person...
5/ Which of the following statements is/are TRUE? Check all that apply. a/ If a person is overweight or obese and does not eat healthfully, he/she should not bother to exercise. Even moderate, doctor-approved exercise is dangerous for an overweight person and will not help to improve his/her health. b/ As far as the health effects of daily exercise, you can "count" small bursts of exercise; for example, if you get 4 sessions of exercise at 10 minutes each, you...
Point of Purchase displays are particularly effective advertisements because: A. they are relatively cheap B. they...
Point of Purchase displays are particularly effective advertisements because: A. they are relatively cheap B. they can make a brand stand out right at the time that consumers are browsing potential purchases on the internet C. they can make a brand stand out right at the time that consumers are choosing which products to buy D. they can make a brand stand out effectively on TV 1 points QUESTION 2 Research about U.S. consumer preferences suggests that companies should...
2) What were some of the key challenges they encountered? How did they overcome them? 3)...
2) What were some of the key challenges they encountered? How did they overcome them? 3) What were some of the key takeaways they learned to use in the future? When I assumed the leadership of Heinz’s Asia/Pacific business, in 1993, the company’s revenues from that part of the world were hardly a blip—and I’d never visited most of the countries in the region. I made my first trip there soon after I took the job, and it really opened...
Which of the following is true of a variable-interval schedule in operant conditioning? Multiple Choice It reinforces t...
Which of the following is true of a variable-interval schedule in operant conditioning? Multiple Choice It reinforces the first behavior after a fixed amount of time has passed. It rewards behaviors an average number of times but on an unpredictable basis. It reinforces a behavior after an inconsistent and unpredictable amount of time has elapsed. It reinforces a behavior after a set number of behaviors. Which of the following statements about taste aversion learning is true? Multiple Choice It requires...
Which of the following statements is CORRECT? a. Relative to sole proprietorships, corporations generally face fewer regulations, and they also find it easier to raise capital. Stockholders should generally be happier than bondholders to have managers invest in risky projects with high potential returns as opposed to safe projects with lower expected returns. There is no good reason to expect a firm's stockholders and bondholders to react differently to the types of assets in which it C. invests. Bondholders should...
Most questions answered within 3 hours.
-
how
does sperm use acrosomal enzymes and receptors to approach, bind
and enter the oocyte
asked 1 minute ago -
Light of wavelength 425.1 nm falls on two slits spaced 0.31 mm
apart. What is the...
asked 1 minute ago -
Our team is working to build the IT architecture plan for a
semi-custom designer jewelry company....
asked 5 minutes ago -
Question 2 Lean procurement may have a lot of advantages but it
could be difficult to...
asked 5 minutes ago -
Let's assume that measuring the concentration of a pollutant
in a body of water will result...
asked 8 minutes ago -
Bill’s Bakery has current earnings per share of $2.42.
Current book value is $4.20 per share....
asked 28 minutes ago -
The train I take into town charges less to people who ride
between 8:00 am and...
asked 21 minutes ago -
Pizza cost $5 per unit Coke cost $1 per unit You have $17 and
plan to...
asked 28 minutes ago -
D5NS with 40 mg gentamicin IV infuse at 30 mL/h over 30 min q8h.
A volume-control...
asked 29 minutes ago -
To get a declared dividend from a company, what is the last day
that the investor...
asked 30 minutes ago -
A sample of food (1.00 g) was mixed with appropriate amount of
water and titrated using...
asked 44 minutes ago -
Conformers:
list the following substituents in order from most equatorial
position preferring to least: (CH3)3, H,...
asked 45 minutes ago