Question

Which sources of competitive advantage are usually more sustainable: a patent or a brand?

Which sources of competitive advantage are usually more sustainable: a patent or a brand?

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Answer #1

Brand

I believe that a positive brand image is something that is more sustainable as a competitive advantage for an organization because an organization with a better brand image will be preferred by consumers and such organization will have a greater probability to stand out in the crowd and create value for the organization.

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