Question

what are advantages and disadvantages of creating a identity chart?

Answer 1

Advantages :-

1) Advantage: Awareness

The harder an organization takes a shot at its marking and personality, much of the time, the more mindfulness it makes. For instance, Coca-Cola is known worldwide for its item. A shopper can see it in an outside district, with naming in an unknown dialect and realize it is a Coca-Cola item. The red shading and state of the container is a prompt trigger in numerous personalities with regards to the way that the beverage is a Coca-Cola item. This is marking and character at its best.

2) Advantage: Consistency in the Marketplace

The more regularly a client sees your image in the commercial center, the more frequently he will think about it for procurement. On the off chance that the brand and personality are really kept steady, the client is bound to feel that the quality is reliable and to turn into an unwavering supporter of the brand. Notwithstanding, this implies the item should keep up a consistency that mirrors the picture too.

3)Advantage: Customer Loyalty

First rate marking makes client reliability by fortifying the acquisition of product in the buyer's brain. For brandishing items, a battle concentrated on physical wellness and not on a specific item sets up the brand as a pioneer in the business for both past and future clients. At the point when the item is related with a way of life, it keeps shoppers seeking after comparative objectives returning.

Disadvantages :-

1)Disadvantage: Can Become Commonplace

Numerous brands endeavor to be No. 1 in the brains of customers. For instance, in numerous pieces of the U.S., individuals demand a Coke when they go to an eatery, not really meaning a Coca-Cola item, however any pop. While it is the objective of marking to turn into the standard, it isn't the objective to turn into the conventional term of a line of items.

2) Disadvantage: Negative Attributes

In the event that an item or administration encounters a negative occasion, that will get joined to the brand. For instance, a gigantic review or unexpectedly hostile advertisement battle can discolor an organization's image and picture, making the organization need to manufacture an entirely different brand and character to recover its place in the market.

3) Disadvantage: Pigeonholes

Here and there building up a solid brand personality can blowback when an organization needs to rotate in light of changing economic situations. A pastry kitchen known for sweet cakes may think that its hard to rebrand as a purveyor of without gluten merchandise when its name brings to mind pictures of cakes, icing and sprinkles.