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In marketing, many different positions in an agency are identified as important or critical. Describe copywriting...

In marketing, many different positions in an agency are identified as important or critical. Describe copywriting position and define its role in the advertising industry. justify why copywriting is the most important position, provide outside resources to support your claims

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Answer #1

Copywriting position is one of the most important position in the advertising industry. In this position , the copywriter performs many roles:

1. writing for  advertising /marketing

2. Researching

3. proofreading

4. Copy editing

Thus it is a very crucial role in advertising agency where what one writes is essential for making that product desirable to customers.

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