Question

Case study:

Target^® is a large retailer with about 1,800 stores in the United States, but very few in other countries. It has a reputation for merchandising thousands of trendy yet inexpensive products for the home; including apparel, furniture, electronics, toys, and sporting goods. Management wants to open stores in major European cities but will have limited floor space there. Target hires you as a consultant to decide which products to offer in Europe.

Write a brief report in which you describe the selection criteria you will use and offer some examples to back up your ideas. Be sure to justify your answer using the advice and other information included in this chapter.

Answer 1

Management wants to open store in European city witb limited space then they have to start a business in sporting goods because you can actually become a millionaire by starting a sport related business.

I would advice to start basketball related business in any part of the word, whose title you can give "one stop shop".

From there people can purchase all their basketball wares and materials like basketballs , jerseys, sport shoes, hand bands, headband , and all what not.

Just ensure that you choose a good location for your basketball sport shop and you won't struggle to make daily sales.