Question

Compensation & Benefits:

Which do you believe is most important for a company's competitive advantage: Internal Consistency or Market Competitveness? Explain your answer.

Answer 1

I believe Marketing Competitiveness is most important for a company's competitive advantage due to following reasons :

a. As one of the primary aim or goal of any company is to make profit, hence if that objective is not meet internal consistency impact less on the company's competitive advantage, as profit is mainly affected by the market condition.

b. Market competitiveness focus upon producing the quality products along with providing it at low cost to its end users while being competitive in the marketplace, hence the company can achieve the competitive advantage among other rival companies.

c. New markets can be entered if the company has market competitiveness, while the product which can align with the customer needs can be produced instead of merely depending upon mass production strategies.