Question

The first step in this project is to decide what new product your group will create. After the product is chosen, the group should discuss which market will be targeted using the Small Group Discussion Board. Each group member should submit his or her own ideas, but the target market should be chosen by consensus. The team should combine each member's contributions, and create the new product and target market.

Your team needs to choose a name for the product, create a brand, and justify both of them by explaining their relationship to the target market's values, lifestyles, and attitudes. An explanation of how these concepts were brought into the decision should be included in the final submission.

In addition to selecting the target market, brand name, and image, the group should make recommendations for the brand's packaging and advertising campaign.

Answer 1

answer-

the product which i would want to create is based on the renewable clean energy which is solar powered tent. the idea behind that product is to make the environment clean while introducing a product which can help its customers to connect with nature like literally.In this product we can use solar panels and wind fans to create electrical energy.

the target market is the market to which we want to sell this product primarily. so the target market for this product is based on geographic segment as well as demographic segment. In geographic segment we can target customers based on people living near forest, hill like area where sunlight and weather is clean so that when they do hiking or camping they can use this and natural weather would help to create electrical energy.

based on demographic segment, we can segment the market based on age like customers from the age of 14-40 years of age, mainly young boys who likes to do hiking, students who go for camping in schools and university.

The Brand name for this product i want to give is Solar green and we use the images like sun coming behind the trees like rising sun to make its logo.

The packaging of this product could vary according to the size of the tent. we can package the product in simple box or we can use clothe bags with zip so that we can fold and unfold the tent and put out and put back in the bag.

the campaign for this product would involve the use of social media like Instagram, Flyers , Tv commercials to make the product promote and advertise in the target market.

*hope above answer would help you if did pls do give positive ratings. thanks