Question

Identify and priortize each of the various target markets if we want to start a dog walking business by creating a app.

write this is essay form.

Answer 1

UNDERSTAND YOUR AUDIENCE / TARGET MARKETS :

This is very often overlooked, even by big companies, but should be one of the pillars of your overall business strategy.
Defining your target customers will help you immensely to shape your website’s content.

The best approach to identifying your customers is to create user personas.
A user persona is similar to an id card. It will help you create an accurate representation of your target customers. You should refer to it regularly to ensure your customers remain at the forefront of your mind.

A good user persona should help you to:

Purpose

• Understand the expectations of your clients
• Become familiar with their habits, pain points, places they visit online
• Visualise your customers.

Benefits

• Write targeted content for your website
• Discover content you may not have considered initially
• Convert targeted visitors into customers

These personas will help you to visualize the type of clients you may be dealing with. Defining your typical clients will take a bit of time and requires some in-depth research but I believe it is an absolute must. To create your own personas my advice would be to get in touch with existing dog walking business owners (make sure they don’t operate in the same area as you) and ask them about their typical clients. A rule of thumb is to create a maximum of four user personas which should cover the vast majority of your target audience.

My personal tip : If you are not sure where to start here is a quick shortcut. Go to google and type the following in the search box: dog +forum .This will bring up all the dog related forums available in google where you will be able to find dog walking business owners who will be more than happy to help you with your research.