Which of the following is not characteristic of a broad differentiation strategy? A. Aggressive marketing B....
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Which of the following is not characteristic of a broad differentiation strategy? |
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A. |
Aggressive marketing |
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B. |
Above average automation |
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C. |
Targeting multiple segments |
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D. |
Above average prices |
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Homework Answers
Answer
B) above average automation
(Broad differential strategy involves targeting multiple segments, with unique products, and charge a premium price. It also uses aggressive marketing.
Above average automation is applied to the processes, for generating quality outputs. Thus it is not a characteristic of broad differentiation.)
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