Question

Describe a company that you think does a poor job advertising. Why is the advertising ineffective? Anyone can criticize something that is not working, but those who offer creative solutions to fix advertising strategies that are broken have a very bright future ahead. With this in mind, make two specific suggestions about how the company could improve its advertising.

Answer 1

Advertising is an essential conception in marketing management. It must have a public appealing concept to attain profitability. However several companies have completely failed in the proper and ethical promotion of advertising. Pepsi strongly trivialized the social justice movements in one of its advertising campaigns in 2017. This advertising campaign failed miserably because of its unethical concepts. In this campaign, Pepsi mistook the movement of social justice and adapted it as an option of promoting its product.

It is important to maintain a respectful attitude toward social justice. Social integrity must prevail in every aspect of advertisements. Thus, suggestions can be provided to business organizations to improve their ethical perspectives while running advertising campaigns. 2 necessary strategies to maintain success factors in advertising campaigns are as follows:

Advertisements must respect social norms and ethics: There must be a respectful attitude towards

• Justice system
• Ethical integrity of society
• Social norms of the target audience.

A respectful attitude towards the socio-cultural preferences and norms of the target audience increases the attraction of the advertisement.

Mentioning a clear goal: An advertisement campaign should mention a specific goal. It must have a message and objective which it tends to convey to the target audience. Thus, A specific goal with a clear objective can be highly valued.