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When it comes to purchasing golf balls, Joe would consider several brands, mainly based on price....

When it comes to purchasing golf balls, Joe would consider several brands, mainly based on price. The group of brands Joe would consider is called:

Question 10 options:

The evaluative criteria

The evoked set

The preferred brand

The potential set

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Answer #1

The evaluative criteria is something which Joe would be considering. As Joe is evaluating several brands on the price parameter.

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